Jay Shin

New World UI & UX
& art direction

I was involved in the UI/UX design for New World's Easter Egg Hunt mobile app, which integrated Augmented Reality (AR) using Unity to create an engaging and interactive mobile game experience. Under the creative direction of 99 Auckland, I focused on designing a seamless and intuitive interface that enhanced user interaction with the AR elements. The app allowed users to participate in a fun and immersive Easter egg hunt, blending the physical and digital worlds. My work ensured that the design was both visually appealing and easy to navigate, delivering an enjoyable and memorable experience for users of all ages.

Client:99

Role: UI/UX & Art Direction

Year: 2017

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